Having the most beautiful e-commerce website, high-quality products, reliable payment options, and efficient shopping cart software does not automatically translate to sales. Getting sales starts with directing traffic to your e-commerce store and converting them into sales. It doesn’t just end there; you have to turn that traffic into repeat business to be in the game for the long term. Most e-commerce website owners achieve this by using loyalty programs. Customers will repeatedly buy from you if they feel that they will be getting good deals on your store and great discounts on products. And this is where coupons come in.
By definition, a coupon is a ticket or document offered by a manufacturer or a retailer to a customer to increase the company or retail outlet’s sales. The customer can redeem the coupon for a financial discount or rebate when buying a product. The following are the benefits of using coupons as a sales promotion strategy on your e-commerce store: